A life’s purpose is sought by all humans. I believe it is one of the things that makes us human. Animals don’t look for their purpose, they simply live it. We, as humans, spend a great deal of time and
effort trying to decipher the meaning of our lives. Having meaning allows us to live in our purpose.
But how does living in our purpose actually benefit us and our business?
When we don’t have a purpose we stop things from happening. If you are trying to grow your business, open a new market, reach new clients, create new products, attract an advisory board, raise your rates, etc., without purpose it is harder and takes more effort to make these things happen.
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If you are not aligned with your purpose you will not have a “Desired Focus”. This desire helps you find the one thing in your business that is important enough to hold most of your attention and take more of your investment of time and money. Without it, you continue to give to all aspects of your business with the same time, attention, and money. If you try to do all things equally you will likely not do any of them well.
Without Focus, there is no endpoint or destination. How will you know you have met your target? How will you know when to hire, fire, invest, rent, stay open, etc.? How will you know when you should give up and stop investing? How can you have any metrics at all?
Without a destination, there can be no strategic plans. Plans are like the GPS that tells you when to turn, how far to go, and when you have arrived. There is no way to get a GPS to give you directions until you have entered a destination. Strategic planning is the same. Once you know your destination or goals for your business, you can then start making the plans to get your business there.
Purpose 
Desired Focus Destination Strategy Success
There is no way to a truly successful business without first understanding your purpose.
Want to hear Barb explain this further? Watch this video
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